Job Description

Digital Content Specialist

VoltEdge Marketing, a new full-service marketing agency powered by Controlled Holdings, an Indiana Best Places to Work company, is looking for a versatile and imaginative Digital Content Specialist to join our growing team. In this role, you’ll report directly to the Creative Director and develop engaging, multimedia content that fuels both our internal divisions and our external marketing clients. We’re looking for someone bursting with ideas — someone who can brainstorm, write, shoot, and create content that’s better, sharper, and more original than anything ChatGPT could dream up. From HVAC brands to the beauty industry, you’ll help craft stories that connect with audiences, elevate brands, and drive measurable results across digital platforms.

Core Values

• Start with people first
• Own it
• Solve problems at their core
• Never stop learning
• Operate with Urgency
• Demand excellence not perfection
• Work hard while having fun

Details, Details

• Conceptualize, write, and produce engaging content across platforms, including websites, blogs, social media, email, video scripts, and ads that captures attention and reflects each brand’s unique voice.
• Plan and create original social content (graphics, captions, Reels, TikToks, and LinkedIn posts) that tells stories, builds engagement, and drives measurable results for internal divisions and external clients.
• Generate fresh, creative ideas for campaigns, storytelling, and brand moments, from trending short-form videos to long-form website copy.
• Write persuasive headlines, ad copy, and calls-to-action that turn followers into leads and browsers into buyers.
• Support account managers, designers, and videographers to bring ideas from concept to finished content, ensuring every piece aligns with brand standards and campaign objectives.
• Manage and own social media strategies and calendars for multiple brands ; maintain consistent posting schedules and cohesive messaging.
• Conduct research and interviews to create accurate, insightful, and relatable content tailored to trade professionals and target audiences.
• Edit and proofread all materials for clarity, tone, and consistency, ensuring content meets the high standards of VoltEdge and our clients.
• Support SEO and paid media initiatives through keyword-rich writing and optimized messaging strategies.
• Capture behind-the-scenes content, assist with photography and short-form video shoots, and contribute creative direction during production.
• Track engagement metrics and campaign results to refine future content strategies and boost performance.

What We Are Looking For

• 2–4 years of content creation, social media management, or digital marketing experience.
• Bachelor’s Degree in Marketing, Communications, Journalism, Digital Media, or a related field.
• Proficiency in Adobe Creative Suite, Canva, or similar design/video tools.
• Strong copywriting and visual storytelling skills ; — you can take an idea from concept to post.
• Experience producing and editing video content for social and web platforms.
• A self-starter who thrives in a fast-paced, collaborative environment.
• A passion for creativity, technology, and connecting with the trades.

Other Noteworthy Benefits

• Hybrid work environment (+ all the IT equipment needed to set up your home office)
• Competitive Salary, Full Medical and Ancillary Benefits, 401(k) match
• Donut Wednesdays!
• Generous PTO, including your Birthday off (HBD!)
• Stellar Employee Discount (we sell cool stuff, btw)
• New downtown office – coming soon!

Together at Controlled Holdings, we are committed to doing business better. We brainstorm nonstop, drink too many Diet Cokes, and deliver the best product in HVAC controls. What’s more - we have a lot of fun doing it! Your career here will be fun, ever-changing, and incredibly rewarding.

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