Job Description

Digital Marketing Manager

Summary :

As Digital Marketing Manager, responsibilities include defining and working in collaboration with our senior marketing executives to support an industry-leading, next-generation branding and marketing strategy to shape our portfolio brands. This position is responsible for creating, managing, planning, executing, and managing digital marketing campaigns.

Responsibilities:

• Work with internal and 3rd party agencies on Social Media channels – Facebook, Instagram, Tiktok, Display, Youtube, to create ads and manage campaigns. Additionally, support photography, creative freelancers to hit deadlines and stay organized.
• Support new product launches to our Shopify ecosystem including support to the creation and development of new web pages or web experiences
• Execute digital marketing advertising campaigns (shopping, text, display) for all brands and products - strategies, plans, and objectives.
• Prepare marketing reports by collecting, analyzing, and summarizing D2C customer information daily and weekly
• Creates briefs and coordinates new product launch strategies and go-to-market planning, including data analysis, staying ahead of market trends, and ensuring timelines/key dates are met.
• Responsible for digital marketing initiatives across different sites associated with our brands; oversee digital marketing activities.
• Manage and optimize channels (primarily email, ads, onsite placements) to drive performance
• Partner effectively with our clients and client contacts to build relationships while supporting execution, also work with cross-functional teams internally to drive projects forward

Qualifications:

• Bachelor's Degree (B.A. or B.S.)
• 3+ years of direct hands-on experience in digital marketing
• Experience in media planning (Ads, and Email)
• Familiarity with A/B Testing, brand lift measurement, brand and performance marketing
• Experience influencing and providing direction to creative, media, and analytics teams
• Highly execution-oriented and able to write and articulate creative briefs
• Organization, attention to detail, and ability to communicate effectively will be critical components to this role.
• Recent industry experience in lifestyle brands or apparel marketing
• Strong understanding of social media trends and how to influence key metrics across the social media spectrum

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