Job Description
Job Title: Digital Marketing Specialist
Location: Simpsonville, SC
Reports to: Digital Marketing Manager
Employment Type: Full-time
Seniority Level: Mid-Level
Industry: Manufacturing | Mechanical Power Transmission Components | Engineering Services
Job Function: Marketing | Communications
Job Summary: Support the digital marketing strategy and execution for Dodge® Industrial by driving online presence, customer engagement, and lead generation. As a data-driven marketer with strong technical and analytical skills, you will execute a wide range of digital initiatives, including marketing automation, social media, search optimization (SEO/AEO), and email marketing. A core part of this role involves serving as the primary hands-on HubSpot expert, managing workflows, email automation, lead scoring, smart lists, and ensuring a clean data flow between HubSpot and Salesforce. Professional certification in HubSpot, GA4, or social media platforms is valuable and demonstrates a strong commitment to excellence in digital marketing. Your work will help improve visibility, capture demand, and increase conversions across digital channels.
Key Responsibilities:
• Maintain clean data and accurate lead flow between HubSpot and Salesforce (list uploads, deduplication, property management, sync monitoring).
• Build and maintain marketing automation workflows, smart lists, and lead scoring models in HubSpot.
• Create, manage, and optimize email campaigns (nurtures, lead scoring, sales notifications).
• Build dashboards and reports within HubSpot for campaign performance and lead lifecycle analysis.
• Execute social media strategy and content creation to grow awareness and engagement.
• Schedule content, monitor platform activity, and support community engagement.
• Track and report key social media metrics, including engagement, impressions, reach, and audience growth.
• Support website & CMS efforts, including content updates, landing page optimization, conversion path management, analytics, SEO, and AEO.
• Work with Communications to develop, manage, and execute messaging for product and industry-focused campaigns.
• Analyze digital marketing metrics across GA4, HubSpot, and Power BI to prepare comprehensive performance reports.
• Support the execution of digital marketing initiatives to strengthen Dodge’s presence across all digital channels.
Required Qualifications:
• BA or BS / in Marketing, Digital Marketing, Communications, or a similar field.
• 5+ years of experience in digital marketing or marketing operations.
• Strong hands-on experience with HubSpot Marketing Hub, including workflows, email automation, smart lists, lead scoring, data quality, and basic HubSpot–Salesforce sync troubleshooting.
• Experience managing social media content, scheduling, engagement, platform analytics, and trend monitoring.
• Working knowledge of SEO, website content updates, landing page optimization, and AEO best practices.
• Proficient in GA4, HubSpot reporting, and other analytics tools for monitoring digital performance.
• Strong digital copywriting and content development skills.
• Excellent organization and time-management abilities; able to manage multiple digital projects and deadlines.
Physical Demands:
• Extended periods of sitting at a workstation.
• Speaking in person and over the telephone or Teams online.
• Ability to type, reach, and grasp.
• Intermittent standing and walking within the office environment.
• Ability to travel and stay overnight as needed.
Why Join Us?
• Work alongside a collaborative, experienced leadership team.
• Be part of an industry leader with a strong brand reputation and an innovation-driven culture.
RBC Bearings is an Equal Opportunity Employer, including disability and protected veteran status.
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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