Job Description

Job Description

Job Description

Salary:

Welcome to Pioneer Square Brands, a dynamic and innovative company at the forefront of the consumer goods industry. Committed to delivering high-quality products, we take pride in our dedication to excellence, creativity, and customer satisfaction. With a diverse portfolio featuring renowned brands (Brenthaven, Gumdrop, and VAULT), our mobile technology accessories ensure our customers achieve successful technology deployments. Our team comprises passionate individuals united by a shared vision to shape the future of our industry. If you are seeking a challenging and rewarding position in a fast-paced environment where your ideas are highly valued, join us at Pioneer Square Brands and become an integral part of our exciting journey. 

Our Mission: To become the leading global provider of rugged technology accessories for classroom and enterprise environments.

Our Core Values:   

• Bring Passion Everyday

• Be Genuine and Respectful

• Execute with Excellence

Pioneer Square Brands has a global footprint with office locations in High Point NC and Manila, Philippines. 

We are actively looking for highly motivated and energetic professionals with a positive attitude who desire to be part of our growing team. Competitive salaries and benefits, including profit sharing, await the successful candidate. 

Job Summary:  

The Director of Marketing is a marketing expert who takes responsibility for overall marketing results of a company. This role will be strategically responsible for designing, implementing, monitoring, and evaluating effective marketing initiatives and programs that align with our evolving business goals and our company’s long-term success. The Director of Marketing will report to the President & CEO٫ and will oversee the internal marketing team across different global locations. 

The ideal candidate is experienced٫ with proven end-to-end digital and field marketing experience as well as a product marketer or researcher. A successful candidate is highly professional٫ driven٫ gifted at developing, motivating and leading a team. Thrives on developing a strategic plan to drive sales upward. 

Job Responsibilities:  

• Taking responsibility for the marketing plan, strategy, and team 

• Designing, planning, and executing effective marketing campaigns in line with the plan & determining and implementing metrics to measure campaign effectiveness 

• Building brand awareness and generating innovative ideas to promote the brands/products 

• Creating content strategies based on business objectives, category focus, and audience segments across all channels (online/offline/social)  

• Designing and coordinating promotional campaigns, PR, and other marketing efforts across channels (digital, press, etc) 

• Driving the implementation of marketing campaigns that meet business objectives and drive leads 

• Directing and supporting the market research collection, analysis, and interpretation of market data for short- and long-term market forecasts and reports 

• Building a high-performing marketing team and ensuring effective coordination with other departments 

• Identifies and leads the company on future products that feed into our prod-dev team. 

• Working closely with the sales department to align sales and marketing strategies 

• Building long term relationships with employees, external partners, and stakeholders 

• Managing the marketing budget to be on plan 

• Other relevant tasks that may be assigned 

Job Qualifications:  

• Has experience building a successful marketing program and team from the ground up 

• Proven track record in a senior role such as a Marketing Director٫ or similar for 7+ years who has built, scaled, and led high-performing marketing teams. A Senior Director title may be considered for qualified candidates with more years of experience 

• 5+ years B2B Marketing experience, preferably in enterprise sales 

• Has managed 5+ people with proven track record of managing people (knows how to manage people up). 

• Experience in the design and implementation of successful marketing campaign(s), and tradeshows 

• Knows how to build industry leading marketing content.

• Proficient in Google AdWords٫ SEO٫ SEM, and web analytics 

• Strong knowledge of marketing, including digital and field marketing, product marketing, brand marketing, trade shows execution, PR, content management, digital marketing & performance marketing 

• Excellent strategic leadership٫ communication٫ analytical٫ data-driven, and project management skills 

• Sense of ownership and pride in your performance and its impact on company’s success 

• Has executive board interaction and presentation experience 

• Bachelor's degree / Marketing MBA a big plus 

• Pardot and Salesforce expertise (mandatory) 

Location and travel:  

• Preferably lives or can relocate to Highpoint, NC (remote work will be considered) 

• Willing to travel up to 20% of their time to tradeshows, events, or headquarters. 

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