Job Description

Product Marketing Consultant MM35949016

12 Month Contract

Hybrid in Boston, MA or Springfield, MA

As a Marketing Consultant, you will serve as a subject matter expert for omni-channel marketing campaign development and execution, and content creation for financial planning, investments, and other products. You will be instrumental in the thought leadership and creation of marketing content including sales concepts and collateral, competitive positioning, and more. The successful candidate must have a strong understanding of marketing fundamentals, creative writing experience, and the ability to build relationships and collaborate closely with stakeholders. You will have immediate impact and the opportunity to interface with marketers, product experts, and sales throughout the organization.

The Minimum Qualifications

• High School Diploma
• 5+ Years of experience in marketing
• Proven written communication skills, with demonstrated creative content development
• Strong Microsoft Office skills including Word, Excel, PowerPoint, Skype, SharePoint, Box and Outlook

The Ideal Qualifications

• Bachelor's Degree
• 5+ Years of experience Financial Services Marketing Products to advisors and consumers
• Ability work in a cross functional team and provide clear and concise content that drives engagement from those using our content.
• Great project management skills with the ability to problem-solve and identify process efficiencies and improvements
• Omni-channel marketing campaign development for B2B and B2C audiences

As a Marketing Consultant, you will be responsible for:

• Partner with integrated marketing groups including creative, media, sales and project management to build omni-channel advisor and consumer marketing campaigns to support the growth of our annuity products.
• Development of key content and materials, focusing on annuity initiatives. Product launches and promotion, and sales enablement materials will make up the body of work. This work will include partnering with creative, media, sales and project management to create impactful marketing content.
• Interact with key stakeholders to obtain buy-in and improve messaging of materials and campaign content.
• Engage product specialists and compliance to ensure accuracy and appropriateness of materials and campaign content.
• Inventory and monitor content across products and campaigns to ensure it is always up-to-date and easy to access across multiple mediums including print, video, social, and web properties. Collaborate with marketing operations to ensure proper placement, tagging and inventory of content within our technology solutions.

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