IsoMetrix, is a leading integrated risk management software company with offices in the USA, Canada, Australia, United Kingdom and South Africa. We provide state-of-the-art solutions for ESG, EHS and GRC management.
Backed by the leading private equity firm Carlyle, an investment firm with $293bn of assets under management, SaaS-oriented business model.
Crucial to the future success of the business we require an SEM Specialist to use their experience and strategic knowledge to help IsoMetrix enter and succeed in new markets.
Main Purpose of Job
You will be responsible for creating and delivering SEO plans, including onsite and offsite optimization and keyword expansion research. The goal is to ensure content is search-engine friendly and optimized to increase our company's profitability.
You will also design paid search campaigns aimed at getting people interested in the solutions we're selling (generate demand), that turn interest into leads that our Business Development team can follow up on.
Primary Responsibilities:
The SEM Specialist is responsible for several aspects of digital marketing:
Developing and executing successful SEO strategies from cradle to grave
Conducting keyword research to guide the creation of content
Reviewing technical SEO issues and recommend fixes
Optimizing and creating website content, landing pages and paid search copy
Directing off-page optimization projects (e.g. link-building)
Collecting data and reporting on traffic, rankings and other SEO aspects
Working with the wider marketing team to optimize social media and AdWords campaigns
Staying up to date with SEO and other digital marketing trends
Proactively working with teams (primarily sales and subject matter experts) to tailor lead generation and nurture campaigns to ensure goals are met
Minimum Education/Training:
Strong knowledge of SEO tactics and best practices
Experience building SEO campaigns for different goals (website traffic, audience engagement, revenue growth)
Experience with building a backlinking campaign from scratch
Knowledge of HTML/CSS
Familiar with relevant tools (e.g. Conductor, Screaming Frog, MOZ) and web analytics tools (e.g. Google Analytics, Web Trends)
Experience with Salesforce and marketing automation software
Experience in Word Press web design
Experience measuring the effectiveness of SEO optimizations and paid search campaigns
Ideally have a bachelor's degree in marketing or business, Chartered Institute of Marketing qualification, or other related degree
Experience relating SEO and PPC campaigns to indirect/direct revenue results.
2+ years of Salesforce experience
3+ years working in software or technology\
Ideally have experience promoting B2B software and/or sustainability, environment, health and safety related services
Minimum Work Experience:
SEO Experience: 5+ years experience in the following:
Building SEO campaigns
Executing on SEO campaigns
Tracking and optimizing SEO campaigns with a short and long-term focus
Ongoing professional development to understand changes in SEO, google etc. to ensure we are staying ahead of changes, and they have as little impact on performance as possible
Brainstorming new ideas for SEO strategies to drive traffic, optimize pages and increase conversions
Backlinking campaigns starting from scratch or growing a newly launched campaign
PPC Experience: 5+ years experience in the following:
Building PPC campaigns (Google AdWords)
Creating and posting the campaigns
Monitoring the performance of the campaigns and offering suggestions on optimizations to improve performance
Tracking and discussing budget decisions (spending changes +/-, in different ad groups etc.)
Ongoing professional development to understand the changes in PPC, google etc. to ensure campaigns are performing the best possible
Website experience
Experience working with WordPress to build new landing pages for SEO or PPC campaigns
Experience in WordPress making changes to landing pages as per optimization strategies
Website experience:
Experience working with WordPress to build new landing pages for SEO or PPC campaigns
Experience in WordPress making changes to landing pages as per optimization strategies
Personal Attributes:
Goal-oriented and able to demonstrate initiative
Able to work under pressure
Willingness to experiment
Analytical with the ability to adapt based on data
Attention to detail
Must have excellent communication skills, including writing
Strong desire to learn and improve one's skill set
Able to work independently when required but as part of a larger supportive team
Able to share ideas and support team members
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