Job Description

Job Description

Job Description

Job Title: Social Media Director Reports to: Chief Marketing Officer (CMO) and Product Manager, Steven Robbins

Job Type : Full-Time Location: Remote

CLEAN is an emerging leader in the national cannabis industry, dedicated to producing high-quality, compliant, and safe cannabis products (e.g., THC-infused beverages, premium flower, or full-spectrum vapes]. Having successfully launched in Vermont, CLEAN is expanding into new state markets , bringing innovative and ethically sourced cannabis solutions to consumers. Our company is committed to the highest regulatory standards, sustainability, and industry leadership.

The Social Media Director leads social-media campaigns, creates engaging on-camera content, and optimizes the TikTok storefront for our Delta-9 brand. The position drives brand awareness, customer engagement, and direct-to-consumer sales by managing social platforms, producing high-energy videos as a brand personality, overseeing influencer partnerships, and controlling social-advertising budgets. You will collaborate with the E-commerce Manager, Brand & Community Engagement Manager, and Compliance Officer to align with marketing goals and hemp-advertising regulations. Success demands creativity, collaboration, and leadership in a flexible startup environment, producing compliant, high-impact social strategies and content for an omnichannel consumer-packaged-goods launch.

Social-media campaigns and operations:

Manage TikTok, Instagram, YouTube, Discord, Twitch, and Telegram by creating, scheduling, and posting compliant content that boosts engagement.

• Moderate user-generated content and online communities to foster trust and loyalty in the shared customer relationship management system.
• Monitor trends, sentiment, and brand perception with social-listening tools such as Sprout Social or Brandwatch.

TikTok storefront sales optimization:

• Optimize TikTok storefront listings, promotions, and sales tactics to maximize direct-to-consumer conversions.
• Work with the E-commerce Manager to ensure Wix integration supports seamless storefront functionality.

Social KPI tracking:

• Track engagement, conversion rate, return on advertising spend, views, impressions, and watch time with TikTok Analytics, Instagram Insights, and YouTube Studio.
• Share performance data with the E-commerce Manager for A/B testing and report weekly to the Chief Marketing Officer.

Influencer and creator partnerships:

• Lead collaborations with influencers in beverage, cannabis, or wellness niches using TikTok Creator Marketplace.
• Coordinate with the Brand & Community Engagement Manager to document and leverage influencer partnerships and event promotions, confirming that all collaborations (for example, with Luis Guzmán) receive executive review.

Social-advertising budget management:

• Manage and execute social-advertising budgets, optimizing for cost per thousand impressions and return on ad spend.
• Run advanced paid-social buying, including programmatic ads and cross-platform optimization on TikTok Ads and Meta Ads, and align figures with the E-commerce Manager’s total-spend tracking.

Campaign execution:

• Produce three to five new creatives every seven to ten days, focusing on short, social-first videos of seven to fifteen seconds that build brand awareness.
• Iterate campaigns based on performance data to improve engagement and conversions.

Hands-on content creation and on-camera presence:

• Lead pre-production, production, and post-production for in-house campaigns, serving as creator and on-camera talent to deliver authentic, high-energy content.
• Develop short-form videos with influencer-style flair across TikTok, Instagram, YouTube, and additional platforms.
• Manage end-to-end workflows, including scripting, filming (for example, iPhone or DSLR), editing (for example, Adobe Premiere), and platform-specific optimization.
• Demonstrate a self-starting, creative mindset that produces trend-driven content resonating with target audiences.

Compliance oversight:

• Partner with the Compliance Officer to confirm that content meets Federal Trade Commission endorsement guidelines (for example, #ad disclosures), Americans with Disabilities Act standards (alt text and captions), California Consumer Privacy Act data requirements, and hemp-advertising rules.
• Create educational content explaining Delta-9 legality (less than 0.3 percent tetrahydrocannabinol) and consumer benefits.

Data-driven strategy:

• Build targeted-audience strategies, including look-alike audiences, and refine targeting by region, age, and interests.
• Share insights with the Chief Marketing Officer and E-commerce Manager to align with broader objectives.

Promotion calendars:

• Develop social-campaign and influencer-promotion schedules that align with the E-commerce Manager’s email and loyalty-promotion calendar.

• Five percent engagement rate on TikTok and Instagram by Q4 2025, rising to six percent by Q4 2026. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )
• Three-times return on advertising spend for paid-social ads by Q4 2026. (MySmile | TikTok for Business Case Study)
• One-hundred-thousand dollars in social-driven sales per quarter by Q4 2026. (Big players enter hemp-derived THC drink market amid restrictions)
• One-hundred-thousand followers across social platforms by Q4 2025 and two-hundred-thousand by Q4 2026. (Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )
• Five posts per week with content turnaround within forty-eight hours by Q4 2025. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )
• Eighty percent positive-sentiment score in social listening by Q4 2026. (Social Media Sentiment Analysis: An Expert's Guide - The CX Lead)
• Ten percent of direct-to-consumer visits originating from social referral traffic by Q4 2025. (Top Ecommerce Companies In The World - Similarweb)
• Continuous full compliance with FTC endorsement guidelines. (FTC Bans Most New Noncompete Agreements Nationwide - SHRM)

• Bachelor’s degree in Marketing, Communications, or a related field.
• At least three years of social-media-management experience, preferably in consumer packaged goods, beverage, or cannabis industries.
• Expertise in TikTok, Instagram, YouTube, Discord, Twitch, and Telegram, including analytics tools such as TikTok Analytics and Sprout Social.
• Proven skill in advanced paid-social buying, programmatic ads, and cross-platform optimization on TikTok Ads, Meta Ads, or similar networks.
• Experience in influencer marketing, social commerce (for example, TikTok Shop), and social-listening platforms such as Brandwatch.
• Working knowledge of FTC endorsement rules, ADA accessibility standards, CCPA data-privacy regulations, and hemp-advertising policies.
• Strong collaboration, creativity, and leadership in a team-oriented environment.
• Analytical ability to monitor KPIs and refine strategy.
• Proficiency in video production with Adobe Premiere or comparable tools and confidence as on-camera talent.

• Full-time position, potentially hybrid, with occasional travel for events or influencer collaborations.
• Competitive salary based on experience, plus performance bonuses and benefits.
• Tools provided: TikTok Ads Manager, Instagram Insights, YouTube Studio, Canva, Hootsuite, Sprout Social, Brandwatch, and Adobe Premiere.
• Opportunity to shape a high-impact social strategy and build a substantial follower base in a rapidly scaling startup.

Lead social-media operations, content creation, and TikTok storefront optimization to drive brand awareness and conversions for our Delta-9 beverage brand.

• Average Instagram engagement in the food and beverage sector is 6.61 percent, supporting a five- to six-percent goal. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )
• TikTok Shop case studies show brands maintaining three-times ROAS while scaling spend. (MySmile | TikTok for Business Case Study)
• Hemp-beverage brand Brez projects a fifty-million-dollar annual run rate, indicating that one-hundred-thousand-dollar quarterly social sales are realistic for emerging labels. (Big players enter hemp-derived THC drink market amid restrictions)
• Brandwatch benchmarks list twenty-two Instagram posts per month for food and beverage brands, equal to five posts per week. ( Cross-Industry Social Benchmarks Every Marketer Should Know | Brandwatch )
• CX Lead recommends targeting eighty-percent positive sentiment for best-in-class social performance. (Social Media Sentiment Analysis: An Expert's Guide - The CX Lead)
• Similarweb data shows large ecommerce sites deriving twelve-percent of traffic from social media, validating a ten-percent referral-traffic KPI. (Top Ecommerce Companies In The World - Similarweb)
• SHRM compliance brief underscores the need for strict adherence to FTC rules in marketing roles. (FTC Bans Most New Noncompete Agreements Nationwide - SHRM)

Citation Sheet

AgencyAnalytics. (2025, February 12). Social media benchmarks for 2025. -media-benchmarks-2025

Brandwatch. (2024, June 7). 200+ cross-industry social media benchmarks every marketer needs to know. -media-industry-benchmarks

CX Lead. (2023, August 14). Social media sentiment analysis: An expert’s guide. -media-sentiment-analysis

MJBizDaily. (2025, April 14). Big players enter hemp-derived THC drink market amid restrictions. -lure-big-companies-to-hemp-derived-thc-beverage-market

Similarweb. (2025, January 28). Top e-commerce companies: Social traffic insights. -to-ecommerce/top-50-ecommerce-companies-2

Society for Human Resource Management. (2025, April 23). FTC bans most new noncompete agreements nationwide. -tools/employment-law-compliance/ftc-bans-noncompete-agreements

TikTok for Business. (2023). MySmile scales distribution with TikTok Shop. - US/inspiration/mysmile -scales-distribution-with-tiktok-shop

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