Job Description

Social Media Manager

One of Southwest Florida’s most prominent agencies is looking for an experienced social media manager with a passion for driving engagement and helping clients achieve their goals through effective campaigns and strategy implementation. This role will join our team to help support and deliver actionable insights and goals to our clients, while driving brand awareness and successfully developing and executing a variety of campaigns across multiple social media platforms.

Key Responsibilities:

· Write and develop social media plans

· Manage day-to-day posting and scheduling of relevant content and across social media channels for multiple clients

· Effectively implement client’s respective strategy into successful organic and paid social media campaigns that achieve specific client goals and business objectives

· Consistently evaluate and manage the development of insight-driven social campaigns that increase client awareness and generate more leads and revenue

· Collaborate with other departments, to align and execute content marketing strategies across all relevant social media platforms

· Create social graphics, visual content, animations, Reels, and video to help promote engagement and brand awareness for clients

· Develop shot lists, capture video content and edit short-form videos

· Manage and support social influencer marketing for relevant clients

· Work closely with team to ensure alignment on specific campaigns and key messaging for clients

· Identify new social media trends to leverage with the goal of increasing awareness and revenue for our clients

· Leverage client budget to effectively execute social media campaigns that meet client’s financial and business goals

· Develop and report on key performance indicators across all platforms, identifying key takeaways and opportunities for improvement

· Manage client reputations by consistently monitoring and responding to reviews in each client’s brand voice

· Regularly attend client meetings as needed

Professional Experience:

· At least 4-6 years’ experience in social media, developing organic and paid strategies across multiple social media platforms

· Experience in launching social media campaigns across multiple channels

· Experience in collaborating with marketing teams to meet and execute creative and content needs for campaigns

· Experience in social content creation tools such as Canva or similar

· Knowledge and experience executing strategies for online reputation management and monitoring

· Experience capturing video content and editing videos for social media platforms

· Agency experience is a plus, with experience managing campaigns across multiple industries

Knowledge:

· Expert-level knowledge of Facebook, Instagram, LinkedIn, X, TikTok and YouTube, including best practices in writing for each platform

· Strong understanding of social media monitoring and management tools, such as Brandwatch, HootSuite, Bit.ly, Linkt.ree, Meta Ads Manager and Meta Business Manager, etc.

Skills:

· Strong written and verbal communication skills with superb attention to detail

· Highly collaborative and invested in improving and growing the social media and email efforts to exceed client expectations

· Ability to multi-task and prioritize projects in a fast-paced environment

· Optimize and enhance client YouTube videos and channels to help support social media strategies and SEO

· A creative mindset

· Effective organization and time management skills

• Priority Marketing is an award-winning marketing, advertising and public relations company located in Southwest Florida. Founded in 1992, the agency employs a dynamic team of creative professionals serving clients in all industry sectors. The company offers a robust benefits package including matching 401k, pension plan, profit sharing, health insurance and more!

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